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The Equity Incentive Paradox: The disconnect that’s bleeding your best talent
Picture this: You are the Founder of a ~100 person company that is scaling to raise Series C. Your star engineer just shipped a feature that increased conversion rates by 40%. Your marketing team launched a campaign that cut customer acquisition costs in half. Your product manager identified a critical user flow issue that was silently killing 20% of potential signups.
How do you reward them? If you're like most VC-backed startups and scaleups, you find a way to thank them
Jennifer Azapian
Jun 4, 20255 min read


Building High-Performance Organizations from the Ground Up: The HR Strategy Pyramid
Winning Business Strategy + Funding + Effective Talent Strategy =
Competitive Advantage
Jennifer Azapian
Feb 12, 20255 min read


From Chaos to Cohesion: Why Your Startup Team's Struggles May Actually be Signs of Growth
Most founders and managers I meet eventually confide the same worry: "I think there might be something wrong with our team dynamics." They describe conflicts over decision-making, tensions between departments, or communication breakdowns. What's fascinating is that these "problems" often signal something positive - your team is evolving exactly as it should.*
Jennifer Azapian
Dec 13, 20243 min read
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