Many organizations or teams are using social media platforms either formally or unofficially, replacing or complementing traditional intranets and collaborative workspace platforms. Multiple benefits can be reaped, including greater efficiency and productivity, reduction in email, and enhanced metrics. This research provides another key reason to use social media, and perhaps the most important: improving company culture.
Quy and Shipilov’s research compares successful and ineffective strategies for implementing such technologies — and the successful examples focus on emotional capital and generating positive feelings as the underlying driver for engagement.
Thus, a virtuous circle is created — positive interactions lead to success of the platform, and use of the platform reinforces positive interactions within the organization. The authors also elaborate on the “Four Pillars” of emotional capital, and discuss tangible ways to leverage each of these qualities to build a successful change initiative.
Link to Andrew Shipilov’s blog article here: Use Social Media to Develop Emotional Capital with Your Employees
Link to Quy Huy and Andrew Shipilov’s article in the MIT Sloan Management Review here: The Key to Social Media Success Within Organizations
Video: INSEAD Knowledge